Let's create mutual value, with flexible options that align with both your brand values and ours.
Friends
For Independent small singular brands entering the professional salon space and ready to drive sales
Premium
For brands ready to engage directly with salons, build awareness, and grow sales through strategic collaborations
Business
For established brands focused on education, events, and building market presence across all channels
First Class
For category leaders seeking influence, partnership and promotional exclusivity, and long-term positioning
Why partner with Intercoiffure Australia
We represent a curated network of respected salon owners, educators, creatives, and industry leaders shaping the future of professional hairdressing.
Our partnerships are designed to create meaningful industry connections through:
— education
— events
— content
— collaboration
— community
— and premium brand integration.
We believe the strongest partnerships go beyond logo placement and create genuine value for both our members and our partners.
Our Mission
Intercoiffure Australia exists to bring professional hairdressers together through education, creativity, collaboration, and community.
We believe the strongest salons and industries are built through shared knowledge, ongoing learning, meaningful relationships, and a commitment to excellence in our craft.
By connecting passionate professionals across Australia, we aim to inspire growth, elevate standards, and support the future of professional hairdressing together.
Partner Offerings
Friends
Entry-level brands introducing themselves to the Intercoiffure network
— Independent, privately owned single brands
— Introductory product ranges or hero products
— Exclusive offers or opening deals for Intercoiffure salons
— Trial and sampling opportunities
— Simple promotions designed to drive initial awareness and uptake
— Brands looking to build early relationships within the professional space
Best suited to brands wanting to get in, be seen, and start conversations
Premium
Brands supporting salon growth and client engagement
— Products or services that help salons build and grow their business
— Strong product knowledge support/educational resources
— Cross-promotional initiatives with salons and their clients
— Retail-focused offerings that support in-salon sales'
— Digitally capable brands able to participate in webinars, social content, and live sessions
— Campaign-ready brands with promotional assets and activations
Best suited to brands ready to engage, support, and grow with salons
Business
Education-led brands focused on integration and influence
— Established or emerging education programs (digital and in-person)
— Workshops, seminars, guest artists, and educator-led sessions
— Brands looking to collaborate on education and content with Intercoiffure and its members
— Product ranges designed for professional use, training, and advanced techniques
— Content-driven brands with structured learning or academy-style offerings
— Brands seeking deeper integration into salon workflows and client experiences
Best suited to brands wanting to be part of the value delivered to members
First Class
Strategic partners with scale, content, and long-term intent
— National or international brands with strong market presence
— Proven experience in major sponsorships and industry partnerships
— High-quality educational, How-To, and premium media content ready for deployment
— Brands with the capability to co-create across all levels of engagement (from intimate seminars to main-stage presentations)
— Strategic partners looking to integrate across events, content, and community
— Organisations with the infrastructure to support ongoing collaboration and activation
Best suited to brands ready to co-create, lead, and influence the industry
The Levels
Friends
Recommended for:
Independent small singular brands, emerging products, or those entering the professional salon space and ready to drive sales
Ongoing Visibility
— Website Partner listing
— Dedicated social posts - 6 per year
— Social Colabs - 2 per year
— YouTube - Content inclusion - 2 per year
— Logo placement in monthly email & Quarterly Magazine
— Feature product/event in monthly email - 2 per year
— Dedicated standalone email campaigns - 1 per year
— Digital Magazine placement - 1 quarter page per year
Audience access
— Non-industry - All event access
— Industry - All event access with ICD Member pricing
— Discounted Congress tickets - 1 per year
Education integration
— Partner-led education opportunities
— Co-branded webinars
— Co-hosted workshops
Brand Inclusion
— Swag - Participate in event swag bags
— Logo placement on annual Step & Repeat
Brand Activations
— Unique products/educational event deals/promotions
— Professional Salon Network Introductions (direct comms with ICD salons)
— Promotional flyers, deal sheets (on-chair)
$995
Year
or 4 x $248.75
or 4 x $248.75
Premium
Recommended for:
Brands ready to engage directly with salons, build awareness, and grow sales through strategic collaborations
Includes everything in Friends, plus:
Ongoing Visibility
— Dedicated social posts - 10 per year
— Logo placement in monthly email & Quarterly Mag
— Digital Magazine placement - 1 half page per year
— Social Colabs - 4 per year
— YouTube - Content inclusion - 4 per year
— Feature product/event in monthly email - 4 per year
— Dedicated standalone email campaigns - 3 per year
— Digital Magazine placement - 1 half page per year
Audience access
— Discounted Congress tickets - 1 per year (limited additional)
Education integration
— Includes everything in Friend
Brand Inclusion
— Includes everything in Friend
Brand Activations
— Includes everything in Friend
$5/10K
Year
or 4 x equal payments
or 4 x equal payments
Business
Recommended for:
Established brands focused on education, events, and building market presence across all channels
Includes everything in Premium, plus:
Ongoing Visibility
— Dedicated social posts - 14 per year
— Digital Magazine placement - 1 full page per year
— Social Colabs - 10 per year
— YouTube - Content inclusion - 10 per year
— Feature product/event in monthly email - 10 per year
— Dedicated standalone email campaigns - 9 per year
— Digital Magazine placement - 1 half page per year
Audience access
— Complimentary Congress tickets - 1 per year
— Complimentary Fashion Event tickets - 1 per year
Education integration
— Co-branded webinars - 1 per year
— Co-hosted workshops - 1 per year
Brand Inclusion
— Dedicated brand signage placement at events
Brand Activations
— Congress guest brand presentation - 15 minutes
$25/50K
Year
or 4 x equal payments
or 4 x equal payments
First Class
Recommended for:
Category leaders seeking influence, exclusivity, and long-term positioning
Includes everything in Business, plus:
Ongoing Visibility
— Dedicated social posts - Unlimited
— Social Colabs - Unlimited
— YouTube - Content inclusion - Unlimited
— Dedicated standalone email campaigns
— Feature product/event in monthly email - Unlimited
— Digital Magazine placement - Double-page 12 per year
Audience access
— Complimentary Congress tickets - 4 per year
— Complimentary Fashion Event tickets- 4 per year
Education integration
— Partner-led education opportunities
— Co-branded webinars - 2 per year
— Co-hosted workshops - 2 per year
Brand Inclusion
— Logo placement on Congress swag bags
— Logo placement on Fashion Event swag bags
— Venue hosting
Brand Activations
— Exclusive product placement and/or use at events
— Pre-event guest brand presentation
$60/80K
Per Year
We look forward to hearing from you
Your Partner Team
We’re here to build meaningful partnerships, connect your brand with the right salons and professionals, and help create a presence that feels visible and genuinely impactful
- Lisa MoorePartner team
- June WildePartner team
- Dale Briertyneed title
- Mathew JohnsonPartner team
- Conor OkanePartner team
We look forward to hearing from you
Let's find your next best-ever stylist
Call 08 92996020 or Email
FAQ's
We don’t offer traditional sponsorships built on logo placement or one-off contributions without real exchange. Our partnerships are designed around engagement, education, and integration, creating tangible value for both brands and our salons.
It depends on how you want to show up and the level of investment you’re looking to make. Some brands start with visibility, while others are ready to integrate through education, content, and events. We’ll work with you to align the right level based on your goals, resources, and desired impact.
Yes. The levels provide a clear structure, but we regularly shape partnerships to align with specific brand objectives, campaigns, or product launches.
Partners engage directly with salon owners, stylists, and decision-makers through curated events, education, content, and promotional opportunities. This is a highly engaged, invitation-only network.
Our partnership levels support independent brands through to global companies, united by a shared commitment to education, professional relationships, and long-term growth within the salon industry.
Once aligned, partnerships can be activated within two to four weeks. Some digital channels can commence sooner, while educational content and event-based initiatives may require longer lead times.
Partnerships are typically structured on an annual or biennial basis, depending on the level and scope. Payment terms can be aligned accordingly, with flexibility available for tailored partnerships.
Our partnerships include a mix of digital, content, and event-based exposure across social, email, and our digital magazine.
For a detailed breakdown of media types, placements, and timing, reach out and we’ll share our full annual promotional and events calendar, including social activity, email campaigns, and publication schedules.
For a detailed breakdown of media types, placements, and timing, reach out and we’ll share our full annual promotional and events calendar, including social activity, email campaigns, and publication schedules.
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