We don’t offer traditional sponsorships.
We build partnerships that give brands direct access to salons, stylists, and industry influence.

Through education, events, and content, brands connect with a curated network of premium salons and professional stylists, where real decisions are made.

This is a partnership built on real-world integration. It’s about more than visibility. It’s about building trust, driving product adoption, and becoming part of the salon environment. Whether entering the market or strengthening an existing presence, Intercoiffure provides a platform to be seen, experienced, and ultimately chosen.

Intercoiffure represents a curated network of high-performing Australian salons that have been invited into the community through peer nomination and industry recognition. Members are not entry-level operators; they are established salon owners and teams known for setting standards, influencing trends, and delivering consistent, high-quality work. This is a by invitation community of professionals who are actively engaged in growing their businesses, developing their teams, and staying connected to both national and global movements within the industry. For brands, this means direct access to decision makers, tastemakers, and salons that do not just follow the market; they help shape it.

Friends
Entry-level brands introducing themselves to the Intercoiffure network
— Independent, privately owned single brands
— Introductory product ranges or hero products
— Exclusive offers or opening deals for Intercoiffure salons
— Trial and sampling opportunities
— Simple promotions designed to drive initial awareness and uptake
— Brands looking to build early relationships within the professional space

Best suited to brands wanting to get in, be seen, and start conversations

Premium
Brands supporting salon growth and client engagement
— Products or services that help salons build and grow their business
— Strong product knowledge support/educational resources
— Cross-promotional initiatives with salons and their clients
— Retail-focused offerings that support in-salon sales'
— Digitally capable brands able to participate in webinars, social content, and live sessions
— Campaign-ready brands with promotional assets and activations

Best suited to brands ready to engage, support, and grow with salons

Business
Education-led brands focused on integration and influence
— Established or emerging education programs (digital and in-person)
— Workshops, seminars, guest artists, and educator-led sessions
— Brands looking to collaborate on education and content with Intercoiffure and its members
— Product ranges designed for professional use, training, and advanced techniques
— Content-driven brands with structured learning or academy-style offerings
— Brands seeking deeper integration into salon workflows and client experiences

Best suited to brands wanting to be part of the value delivered to members

First Class
Strategic partners with scale, content, and long-term intent
— National or international brands with strong market presence
— Proven experience in major sponsorships and industry partnerships
— High-quality educational, How-To, and premium media content ready for deployment
— Brands with the capability to co-create across all levels of engagement (from intimate seminars to main-stage presentations)
— Strategic partners looking to integrate across events, content, and community
— Organisations with the infrastructure to support ongoing collaboration and activation

Best suited to brands ready to co-create, lead, and influence the industry