Let's create mutual value, with flexible options that align with both your brand values and ours.
Silver
For independent brands and emerging products entering the professional salon space and ready to drive sales
Gold
For brands ready to engage directly with salons, build awareness, and grow sales through strategic collaborations
Platinum
For established brands focused on education, events, and building market presence across all channels
Black
For category leaders seeking influence, partnership and promotional exclusivity, and long-term positioning
The Levels
Silver
Presence
Presence
Your entry point into the Intercoiffure network
Recommended for:
Independent brands, emerging products, or those entering the professional salon space and ready to drive sales
Visibility
— Website sponsor listing
— Social media inclusion
Email
— Logo placement in monthly email footer
Digital Magazine
— Quarter-page sponsor placement per issue
Events
— Access to attend events
Deals
— Promote your products/brands with unique deals/promotions
Recommended for:
Independent brands, emerging products, or those entering the professional salon space and ready to drive sales
Visibility
— Website sponsor listing
— Social media inclusion
— Logo placement in monthly email footer
Digital Magazine
— Quarter-page sponsor placement per issue
Events
— Access to attend events
Deals
— Promote your products/brands with unique deals/promotions
$995
Annual
Gold
Participation
Participation
You’re part of the conversation
From visibility → active engagement with the audience
Recommended for:
Brands ready to engage directly with salons, build awareness, and grow sales through strategic collaborations
Includes everything in Silver, plus:
Social & Content
— Dedicated social feature posts (FB/IG)
Email
— Inclusion in broader email campaigns
Digital Magazine
— Half-page feature or classified placement
Events
— Participation in digital events
— Light activation opportunities at in-person events
Product Promotion
— Inclusion in curated promotional opportunities
From visibility → active engagement with the audience
Recommended for:
Brands ready to engage directly with salons, build awareness, and grow sales through strategic collaborations
Includes everything in Silver, plus:
Social & Content
— Dedicated social feature posts (FB/IG)
— Inclusion in broader email campaigns
Digital Magazine
— Half-page feature or classified placement
Events
— Participation in digital events
— Light activation opportunities at in-person events
Product Promotion
— Inclusion in curated promotional opportunities
$4995
Annual
Platinum
Integration
Integration
You’re embedded in the experience
From participation → becoming part of the value delivered
Recommended for:
Established brands focused on education, adoption, and deeper market presence
Includes everything in Gold, plus:
Content & Media
— Video content inclusion (e.g. YouTube library)
— Expanded social placements
Email
— Product features and promotional placements
— Elevated positioning within campaigns
Digital Magazine
— Full-page feature (editorial or advertorial)
Events & Education
— Co-branded webinars
— Co-hosted workshops
— Product integration into events
Access
— Priority access to member network
From participation → becoming part of the value delivered
Recommended for:
Established brands focused on education, adoption, and deeper market presence
Includes everything in Gold, plus:
Content & Media
— Video content inclusion (e.g. YouTube library)
— Expanded social placements
— Product features and promotional placements
— Elevated positioning within campaigns
Digital Magazine
— Full-page feature (editorial or advertorial)
Events & Education
— Co-branded webinars
— Co-hosted workshops
— Product integration into events
Access
— Priority access to member network
$14995
Annual
Black
Partnership
Partnership
You help shape what this becomes
Bespoke financial contribution
Recommended for:
Category leaders seeking influence, exclusivity, and long-term positioning
Includes everything in Platinum, plus:
Positioning & Exclusivity
— Category exclusivity (where applicable)
— Main sponsor alignment
Content & Media
— Premium content placement across all channels
— Live and high-visibility integrations
Email
— Dedicated email campaigns (standalone sends)
— Priority placement across communications
Digital Magazine
— Double-page spreads
— Priority editorial positioning
— Potential front/back cover placement
Events
— Main-stage sponsorship
— Hosting rights for workshops or key segments
— Premium on-site brand presence
Strategic Access
— Collaboration on initiatives and launches
— Direct access to leadership and network
Bespoke financial contribution
Recommended for:
Category leaders seeking influence, exclusivity, and long-term positioning
Includes everything in Platinum, plus:
Positioning & Exclusivity
— Category exclusivity (where applicable)
— Main sponsor alignment
Content & Media
— Premium content placement across all channels
— Live and high-visibility integrations
— Dedicated email campaigns (standalone sends)
— Priority placement across communications
Digital Magazine
— Double-page spreads
— Priority editorial positioning
— Potential front/back cover placement
Events
— Main-stage sponsorship
— Hosting rights for workshops or key segments
— Premium on-site brand presence
Strategic Access
— Collaboration on initiatives and launches
— Direct access to leadership and network
POA
Annual & Biennial
A dedicated team shaping meaningful brand partnerships, connecting you with the right salons, and building a presence that delivers real impact within Intercoiffure.
Lisa Moore
Australian President
V2 Meet the People Behind Your Next Partnership
A dedicated team shaping meaningful brand partnerships, connecting you with the right salons, and building a presence that delivers real impact within Intercoiffure.
Lisa Moore
Australian President
June Wilde
Partner Boss Lady
Dale Brierty
Partner Boss Man
Why sponsor Intercoffure
We don’t offer traditional sponsorships.
We build partnerships that give brands direct access to salons, stylists, and industry influence.
Through education, events, and content, brands connect with a curated network of premium salons and professional stylists, where real decisions are made.
This is a partnership built on real-world integration. It’s about more than visibility. It’s about building trust, driving product adoption, and becoming part of the salon environment. Whether entering the market or strengthening an existing presence, Intercoiffure provides a platform to be seen, experienced, and ultimately chosen.
Best Approach
The best place to start is a conversation
Reach out and we’ll meet in your salon or at your favourite local café to understand your brand, your goals, and where this partnership can deliver the most value
From there, we’ll work together to shape the right partnership level and build a presence that is both meaningful and commercially effective within the Intercoiffure network
Demographic
Intercoiffure represents a curated network of high-performing Australian salons that have been invited into the community through peer nomination and industry recognition. Members are not entry-level operators; they are established salon owners and teams known for setting standards, influencing trends, and delivering consistent, high-quality work. This is a by invitation community of professionals who are actively engaged in growing their businesses, developing their teams, and staying connected to both national and global movements within the industry. For brands, this means direct access to decision makers, tastemakers, and salons that do not just follow the market; they help shape it.
Ideal Offerings
Silver
Entry-level brands introducing themselves to the Intercoiffure network
— Introductory product ranges or hero products
— Exclusive offers or opening deals for Intercoiffure salons
— Trial and sampling opportunities
— Simple promotions designed to drive initial awareness and uptake
— Brands looking to build early relationships within the professional space
Best suited to brands wanting to get in, be seen, and start conversations
Gold
Brands supporting salon growth and client engagement
— Products or services that help salons build and grow their business
— Strong product knowledge support/educational resources
— Cross-promotional initiatives with salons and their clients
— Retail-focused offerings that support in-salon sales'
— Digitally capable brands able to participate in webinars, social content, and live sessions
— Campaign-ready brands with promotional assets and activations
Best suited to brands ready to engage, support, and grow with salons
Platinum
Education-led brands focused on integration and influence
— Established or emerging education programs (digital and in-person)
— Workshops, seminars, guest artists, and educator-led sessions
— Brands looking to collaborate on education and content with Intercoiffure and its members
— Product ranges designed for professional use, training, and advanced techniques
— Content-driven brands with structured learning or academy-style offerings
— Brands seeking deeper integration into salon workflows and client experiences
Best suited to brands wanting to be part of the value delivered to members
Black
Strategic partners with scale, content, and long-term intent
— National or international brands with strong market presence
— Proven experience in major sponsorships and industry partnerships
— High-quality educational, How-To, and premium media content ready for deployment
— Brands with the capability to co-create across all levels of engagement (from intimate seminars to main-stage presentations)
— Strategic partners looking to integrate across events, content, and community
— Organisations with the infrastructure to support ongoing collaboration and activation
Best suited to brands ready to co-create, lead, and influence the industry
We look forward to hearing from you
Let's find your next best-ever stylist
Call 08 92996020 or Email
FAQ's
We don’t offer traditional sponsorships built on logo placement or one-off contributions without real exchange. Our partnerships are designed around engagement, education, and integration, creating tangible value for both brands and our salons.
It depends on how you want to show up and the level of investment you’re looking to make. Some brands start with visibility, while others are ready to integrate through education, content, and events. We’ll work with you to align the right level based on your goals, resources, and desired impact.
Yes. The levels provide a clear structure, but we regularly shape partnerships to align with specific brand objectives, campaigns, or product launches.
Partners engage directly with salon owners, stylists, and decision-makers through curated events, education, content, and promotional opportunities. This is a highly engaged, invitation-only network.
Our partnership levels support independent brands through to global companies, united by a shared commitment to education, professional relationships, and long-term growth within the salon industry.
Once aligned, partnerships can be activated within two to four weeks. Some digital channels can commence sooner, while educational content and event-based initiatives may require longer lead times.
Partnerships are typically structured on an annual or biennial basis, depending on the level and scope. Payment terms can be aligned accordingly, with flexibility available for tailored partnerships.
Our partnerships include a mix of digital, content, and event-based exposure across social, email, and our digital magazine.
For a detailed breakdown of media types, placements, and timing, reach out and we’ll share our full annual promotional and events calendar, including social activity, email campaigns, and publication schedules.
For a detailed breakdown of media types, placements, and timing, reach out and we’ll share our full annual promotional and events calendar, including social activity, email campaigns, and publication schedules.
THE WORLD'S LEADING HAIRDRESSERS'
